As the future of communication unfolds a greater role for digital and social media where interactive communication is crucial, brands can now have more flexibility in maintaining and strengthening its reputation by building its story, telling it as well as engage its target market that will benefit both the brand and its target.
Specializing in content PR, we immerse ourselves in stories that are attractive. Stories that connects what our clients want with what their customers are currently craving for. It is our culture to create headline-worthy contents that are relevant to the audience.
Immersed in many projects from various industries, we are accustomed in creating distinctive content which is all about getting the clients’ products seen, because seeing is believing. One of our experience was the Tinju TInja campaign by UNICEF in 2014. In that campaign, we are listening to people who are advocates both for themselves and the larger society that they live in, discussing about the hazards of open defecation through social media. Going from the discussion, us and UNICEF are certain that we can contribute to the society directly, producing #tinjutinja as a Trending Topic in Twitter was only one of its many milestones.
The second example was in sharing the greatness of the Zalia brand, another fashion line by Zalora. We learnt that clients are our main duty. However, we were looking on a bigger picture, which was to support the government in promoting Indonesia as Asia Moslem Fashion Capital in 2020 and the development of Indonesia’s e-commerce and trade industry as well. Thus, Zalia became the talk in the fashion and commercial industry by having our former Ministry of Trade, Marie Elka Pangestu as a bandwagon in initiating Zalia as one of the leading players in the fashion industry of Indonesia.
After the viral #tinjutinja campaign and the engaging Zalia brand, we also conduct educative campaign cooperating with FXTM as our client. FXTM is a financial services company based in Cyprus. As the company looking to move their brand forward, they saw Indonesia as the perfect place to expand their business on a global scale. Trusted by FXTM to help them improve their brand strategically, Budge Communications dive into the society swiftly to learn how do they perceive forex trading in Indonesia and whether they had any interest in it. Observing the society for their insight were very fruitful – the findings were used in creating a campaign with clear and concise message. Due to many misconceptions regarding forex trading in Indonesia was still at large, we were determined to make education about forex trading as our main priority.
The campaign was accepted by the media wholly, due to its form as an educative means.
Using education as a medium for the goal, the negative perceptions that spread within the masses had dispersed. Moreover, the number of people registered with FXTM skyrocketed. The overall sentiment about forex industry and FXTM had grown into positive remarks by the society advocated by the mass media. The campaign was accepted by the media wholly, due to its form as an educative means. Regular market analysis reports by FXTM became a reliable source of information for global economic developments; talk shows in MNC Business TV and Bloomberg TV Indonesia has engaged more than 5.5 million viewers across Indonesia, and top-level media people from tier 1 media have influenced nearly 170 million online readers and 850,000 printed media readers with local and national coverage. Finally, market documents distribution has achieved more than 164 million reaches across the archipelago.
Next, we had the opportunity in helping the World Lung Foundation for promoting a healthier lifestyle, which is to live a life free from smoking. World Lung Foundation was established on 2004 with aims of improving the quality of life by promoting ways to enhance the lungs.
As a global non-profit foundation, World Lung Foundation partnered with us in creating a PR strategy to promote a new lifestyle of living without cigarettes to Indonesian citizens of all age groups. We recognized the dynamic landscape of PR has improved with the arrival of PR 2.0 and digital tools as part of it. Thus, we implemented the utilization of an array of tools, both offline and online media in promoting ways to live a life without cigarettes as the next big thing for Indonesians many generations to come
Knowing the powerful reach of digital tools, we helped World Lung Foundation in creating a synergized communication strategy which was interrelated with how they wish to engage Indonesian citizens which was known to be a country with one of the highest numbers of active smokers. Thus, the campaign by World Lung Foundation was known along the archipelago, especially through digital media where exposure was so high, with #300dayswithoutsmoke becoming the talk of the town. Moreover, the campaign awareness surpassed its targets by becoming a nationwide campaign and was advocated by Ibu Nila Moeloek, the Health Minister of Indonesia. By the end of the campaign, we managed to maintain high number of media participation which resulted in coverage by major media outlets, achieving more than 84 million reaches. The campaign has empowered many Indonesians and was considered as a very powerful campaign – reaching new heights in Indonesia’s social marketing scene
Our experience and main expertise in public relations has given us the power to combine public relation and content marketing as a powerful tool to build, strengthen and protect brand reputation.
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